Someone should definitely poach this lady right up. She invented my job, which is amazing. GET HER.
Oh hey, that’s my girlfriend in Betabeat’s “poachables” list!
Rachel Fershleiser
Position: Social media director — Bookish.com
B.P.N.: $60,000-$65,000
The bookish UPenn grad may seem like she’s at the right place. But Bookish, the reading recommendation tool backed by industry heavyweights like Penguin Group and Simon & Schuster as well as the Huffington Post, has already missed its summer launch date and seems just as dubious as most of the startups that attempt to modernize a printed medium. Which all leaves this gifted organizer without much of a community to manage. Ms. Fershleiser managed about 150 events a year and coordinated partnerships from Rolling Stone to the National Book Foundation to Kickstarter while scraping together a social media presence for the iconic nonprofit bookstore and event space. “She built Housing Works’s entire social strategy,” said a source, who implied Ms. Fershleiser would be a catch for any employer. Anyone with the patience to put a hallowed literary institution on Tumblr is worth poaching from this startup while it’s still spinning its wheels.
